Saturday, March 3, 2007

The Business Case for Sustainability

Abstract

We are starting on the next economic revolution. The industrial revolution rewarded innovators who embraced mechanization and industrialization. We have just experienced the internet revolution, with it now being unthinkable to have an office without high speed connections and email.

The next wave is starting now – a revolution towards clean green innovation. Companies who are leaders will capitalize in it’s wake. Our economy of the future will not pollute, create waste, or systematically mine the earth’s crust for non-renewable resources. Environmental leaders are discovering ways to profit in this new economy while reducing very real future liabilities. Click here for an examination of the business case for a leading-edge sustainability program.

About Loop

At Loop Initiatives we find success for our clients in the sustainability sweet spot – where environmentally friendly business decisions produce long-term profit generators and a competitive industry advantage.

We do this by:

* accessing the information specific to their business
* evaluating which actions will reap the greatest rewards
* optimizing the technologies, materials and strategies to achieve desired goals

Our diverse experience in business strategy, green product development, organizational change and marketing will generate measurable results in both the short and long term.